Need to Know – Hook
The gender gap in hip-hop has shrunk greatly in recent years. Though we are still in a place where we demand excellence from female rappers and praise mediocrity from male rappers, we are past the days where only one female rapper can be at the top of the game. Artists like Megan Thee Stallion, City Girls, Rico Nasty, Cardi B, Rapsody, and Tierra Whack have burst onto the scene with hard hitting bars, glamorous aesthetics, and incomparable confidence. So who’s next up to continue this reign of female dominance? Look no further than Riverside, California’s own, Hook.
With her unconventional flow and biting lyricism, Hook brings an unmatched, unapologetic energy to her tracks. She’s released projects prolifically in the last two years, each expanding her authentic, Souncloud-era take on classic West Coast hip-hop and G-Funk. Her latest release “NVR” packs a punch, with a corresponding music video featuring a costumed Hook in various mid-20th century era aesthetics.
Hook’s videos never disappoint to deliver dope style, woozy cinematography, and pinpointed edits similar to AWGE DVDs. Despite playing with so many different elements in her songs and visuals, Hook always remains in complete control. Her brash style of “ramble rap” and constantly changing flows makes Hook one of the most exciting up and coming rappers.
Dom Maiorca is a writer and filmmaker from Los Angeles, CA. He graduated from UCLA where he studied Psychology and Film & TV while contributing frequently to The Paper Mixtape, an independent student-run magazine. He loves talking about music and movies and is always looking for new recommendations for both. Some of his favorite artists include Childish Gambino, Toro y Moi, Tyler, the Creator, KAYTRANADA, Gorillaz, and many more.