Kevin George Interview

Stevenson Altidor

If there was one word to describe Kevin George’s new outlook on his career, childlike would fit the bill perfectly. Bright, colorful, and most vital of it all, unapologetically selfish of his own ideas and creations. Everything about Kevin’s new aesthetic was pleasing to eyes and ears. It was uprooting familiar feelings of nostalgia with radiant strings, terse drums that would match Floyd Mayweather on the speed bag, and a slightly raspy voice that cut through the texture.

The elements work well together to form a body of work distinct from the rest of the Connecticut singer’s catalog. George’s versatility is undeniable, showcasing his natural musicianship and ear as if it’s innate to him. From earlier projects like FORTINA, Kevin is teetering between singing and rapping for a good portion of it. To My Darlings A Demon, where one of the most popular animes of 2018, Darling In The Franxx, inspired an R&B album that was charming and dreary. Kevin’s natural ability to sway from genre to genre is breathtaking, even more so when speaking on his growth.

“I wouldn’t say it was challenging; MDAD was two years ago.” Kevin said. “I’ve grown from that point in immensely. The musical growth was natural. With time, evolution comes easy because it’s natural.”

The next phase of his continued evolution led us here, an eclectic EP mixed with elements of R&B, pop, and Indie Rock. Beneath a warm, innocent, childlike aesthetic, the EP touches on themes of letting go and the idea of love, not allowing yourself to get caught up in the obstacles that are derailing your fun and health.

The feeling I get from your music, the aesthetic, is childlike. What was the primary influence of this New Era?

Visually, The ChiLDLiKE color palette was the biggest inspiration. Sonically, adolescence was a significant key to the mood and feeling I targeted.

One of the most prominent themes of Everybody In My Ear is letting go, whether it’s the pain at the moment or a relationship that’s not working out. How has that advice helped you where you are today?

Letting go and dealing with certain things inside of me that I held in or previously held back was huge for me. I wouldn’t be here now if I hadn’t changed certain things to the game & moved on.

How important is it for you to be able to make songs across multiple genres? 

I think that it’s crucial for me to make songs across multiple genres. I’m in the studio every day, so I’m always trying to make stuff that everybody can resonate with and relate to. As artists, we should never box ourselves into one sound. They have no idea what I’m going to do next. Some people don’t know where I belong in this space because of how freely I create & think. I know I belong at the top of everybody’s playlist & that’s what I go for every time.

You went from independently dropping two EPs to being signed to Island Records in the same year. Now, you’re independent once again. How did that experience change the trajectory of your career? 

It changed the trajectory of my career a lot. Looking back, I think it was a horrible move by me. It’s one of my very few regrets in life. I was blinded by the lights, and my focus wasn’t where it should have been. I would’ve signed any deal anyone gave me, sadly. Where I am today, it made me the boss I currently am. The next move is my best move.

You mentioned in an interview that you let the pressures of a massive investment affect your creativity? Are you over that kind of pressure with this project? 

Yes, that pressure doesn’t exist anymore. I am so selfish with my art now. I don’t care about that. Again, my head was in the wrong place, and that was all on me.

Comparing your experience with Island Records to Guin Records, do you feel you have taken back control of your creativity? 

I do! I wasn’t just signed to Island Records, but I also signed with Young Forever inc. They did a JV & I signed under them both. Horrible move on my part. I was still developing, so everything wasn’t entirely me. Over there, everyone has an opinion on what type of music you should be doing. What your hair should look like & if you’re not fully confident in yourself & where you are, it will affect everything for the artist. I’ve taken that creativity back 100%. Everything is me & Guin does an excellent job of letting me do whatever I want.

As a huge anime fan, I was happy to learn that Darling in the Franxx inspired My Darling Is A Demon. Do any other songs/projects have the craziest inspiration behind them?

No! haha. My Darling In The Franxx is the only one.

Which is more important to you at this moment, feeding and growing your core group of fans or attracting the mainstream consumer? 

Feeding & growing my core group of fans is all I care about right now. Yeah, maybe at one point, it was the other way around. I see now what’s important & that’s why everything is going so well. No complaints. We’re going to keep it going

What do you want people to take away from Everybody Is In My Ear?

I’ve worked hard to get to this level of excellence as a performer in the studio & on stage. I want people to listen to the new project & take away from it that this kid is a super talent, I’m excited to see how he impacts music going forward, and I’ll be playing these seven songs for a while.

Reply